Prague: In a move to broaden Ghana’s tourism footprint into Central Europe, the Ghana Embassy in the Czech Republic has spearheaded a high-level tourism promotion event in Prague. Led by Madam Doris Adzo Denyo Brese, Ghana’s Ambassador to the Czech Republic, the event brought together key stakeholders from both Ghana and the Czech Republic.
According to Ghana News Agency, the engagement, organized in collaboration with the Ghana Tourism Authority (GTA), was held at the iconic Malostransk¡ beseda Gastronomick½ provoz in Prague. It attracted over 30 top Czech tour operators, members of the Association of Tour Operators and Travel Agents (ACCKA), officials from the Czech Ministries of Foreign Affairs and Regional Development, and representatives of Ghana’s tourism sector.
The CEO of the Ghana Tourism Authority (GTA), Mrs. Maame Efua Houadjeto, was represented by Mr. Gilbert Abeiku Aggrey, Deputy CEO in charge of Marketing and Special Duties, and Mrs. Betty Kobi, Director of Marketing. They delivered a presentation that showcased Ghana’s diverse tourism assets, from UNESCO World Heritage Sites and pristine beaches to vibrant festivals and rich cultural experiences.
Mr. Aggrey unveiled two flagship campaigns-‘December in Ghana’ and ‘The Black Star Experience’-designed to position Ghana as the gateway to Africa for global travelers, especially from emerging markets like Central and Eastern Europe.
A major highlight of the evening was the cultural performance by the University of Ghana Dance Ensemble, which captivated the Czech audience and offered a glimpse into Ghana’s artistic soul. The spotlight of the evening fell on the Ghana Embassy in Prague, whose efforts were instrumental in orchestrating this milestone initiative.
Ambassador Brese delivered a powerful address, emphasizing the Embassy’s commitment to using diplomacy as a tool to promote tourism, trade, and cultural exchange between Ghana and the Czech Republic. She facilitated crucial connections between Czech tour operators and Ghanaian stakeholders and provided practical insights into visa processes, assuring support for Czech tourists interested in visiting Ghana.
Speaking on behalf of the Czech Tour Operators Association, Madam Lenka Fidransk¡ welcomed the initiative and lauded the Embassy for its proactive role in strengthening Ghana-Czech tourism ties.
Promotional materials-including Ghanaian chocolate, tourism passports, Kente sashes, maps, and locally made snacks-were distributed to attendees, offering them a taste of Ghana’s hospitality and creative industry. This event marks the first direct destination marketing activation by Ghana in the Czech Republic and signals the start of a wider Central European campaign, with future engagements planned in Poland and other strategic markets.
The GTA expressed gratitude to the Ghana Embassy and reaffirmed its commitment to working closely with Ghana’s diplomatic missions to unlock new tourism and investment opportunities across Europe.