Accra: The National Theatre has signed a partnership deal with the Accra City Hotel through a Memorandum of Understanding (MOU), to bridge the gap between the arts and the hospitality industry.
According to Ghana News Agency, this initiative aims to promote Ghanaian culture both locally and internationally, with arts and cultural performances planned to entertain guests at the hotel every week, aiming to drive traffic to the sector. The partnership will involve the National Theatre's three resident groups-the National Drama Company, the National Dance Company, and the National Symphony Orchestra-showcasing performances that capture the cultural essence of Ghana's regions.
The signing of the MoU was attended by the heads of the respective organizations, demonstrating their commitment to strengthening ties between Ghana's hospitality and arts industries. Mr. Henry Herbert Malm, Acting Executive Director of the National Theatre of Ghana, stated that the collaboration focuses on 'spreading our culture,' with performances that include music, drama, and symphonic orchestra presentations designed to engage guests.
He noted that the MoU would offer Accra City Hotel's guests unique in-house entertainment options, providing a taste of Ghana's cultural heritage. Mr. Malm emphasized that the partnership would attract more tourists to Ghana and encouraged other parties to collaborate with the National Theatre to promote Ghanaian arts and culture.
Mr. Divine Matey, General Manager of Accra City Hotel, remarked that the National Theatre's performances would provide engaging entertainment for hotel guests, highlighting the long-term nature of the partnership. He expressed confidence in the National Theatre's ability to adapt to audience preferences, ensuring that the cultural performances would be memorable.
