Lagos: The Tour Operators Union of Ghana (TOUGHA) made a remarkable debut at this year's Akwaaba African Travel Market, held from September 14 to 16 at the Eko Hotel and Suites, Victoria Island, Lagos. For the first time in the Union's history, TOUGHA participated with its own exhibition booth, showcasing the vibrancy of Ghana's tourism offerings to a wide audience of African and international travel professionals.
According to Ghana News Agency, Madam Yvonne Donkor, TOUGHA President, described the Union's maiden exhibition at Akwaaba as 'a milestone moment' for Ghanaian tour operators. 'This is the first time TOUGHA has set up its own booth at the Akwaaba Travel Market, and we see it as a very important step in strengthening our presence in the sub-region,' Donkor said.
She highlighted that Ghana is endowed with rich culture, heritage, and hospitality, which TOUGHA aimed to showcase to the African and global travel community. The TOUGHA booth attracted significant attention from industry players, with members engaging travel agents, airlines, and tour companies in discussions about potential collaborations.
The Union utilized the platform to emphasize Ghana's festivals, heritage tourism, and leisure attractions, positioning the country as a preferred destination for African American heritage travelers. Madam Donkor noted that the Akwaaba Travel Market provided TOUGHA members with visibility and opportunities to form meaningful partnerships.
'It was a space for learning, networking, and sharing ideas. The enthusiasm we experienced here confirms that Ghana remains one of Africa's top tourism destinations. We are proud that TOUGHA is playing its part in flying the flag high,' she added.
Now in its 21st edition, Akwaaba African Travel Market has grown into one of the largest travel expos in West Africa, attracting exhibitors and participants from across the continent and beyond. TOUGHA's participation this year marks a new chapter in Ghana's tourism promotion efforts in regional markets.
