Accra: Mrs. Alisa Asamoah, President of the Tour Operators Union of Ghana (TOUGHA), has urged the tourism minister-designate to advocate for a policy requiring tourists to engage only licensed tour operators when visiting Ghana. She emphasized the importance of qualified and trained tour operators in ensuring a positive experience for visitors, which can lead to increased tourist arrivals and recommendations.
According to Ghana News Agency, Mrs. Asamoah made this appeal during an interview in Accra, highlighting that such a policy could boost government revenue for the development of both the industry and the country. She stressed that licensed operators, being regulated and tax-compliant, should be the preferred choice for tourists, as they handle essential services like hotel bookings, car rentals, and site visits.
Mrs. Asamoah also called for the empowerment of tour operators through intensive skills training, noting their pivotal role as the first point of contact for visitors and their responsibility in marketing Ghana as a destination. She urged the minister-designate to champion international exhibitions in Ghana, which would not only involve other countries but also enhance government revenue.
Furthermore, she advocated for a seamless visa process for tourists, emphasizing the need for flexibility to facilitate visits. She also highlighted the significance of including tour operators in government delegations to international tourism conferences, allowing them to gain experience and contribute to decision-making.
Mrs. Asamoah stressed the need for an improved domestic tourism campaign, urging the minister to address issues outlined in TOUGHA's report from its 2024 regional tour. She congratulated Madam Gomashie on her nomination and encouraged an all-inclusive ministry that supports sector players for collective growth. TOUGHA expressed its readiness to collaborate with the new minister to achieve the sector's goals.
