Accra: MultiChoice Ghana has firmly stated that it is not feasible to lower the DStv subscription fees as suggested by the Minister of Communications, Digital Technology and Innovation. The company expressed its appreciation for the recent appreciation of the Cedi against the dollar, emphasizing that it has never considered this change as insignificant.
According to Ghana News Agency, Mr. Alex Okyere, the Managing Director of MultiChoice Ghana, expressed regret over the Minister's decision to potentially suspend the company's license. This comes despite the efforts being made to engage in open and sincere discussions about the issue at hand.
Mr. Samuel Nartey George, the Minister for Communication, Digital Technology and Innovations, issued a firm ultimatum to DStv on August 1, 2025, warning that the broadcaster's license would be suspended by August 7, 2025, unless it reduces its subscription prices in accordance with regulatory expectations. In response, MultiChoice has proposed an alternative engagement route to the Minister and the National Communications Authority (NCA) to find a resolution.
MultiChoice, which has been operating in Ghana for over 30 years, highlighted the importance of its employees, contract staff, dealers, installers, agents, and retailers in Ghana. The company acknowledged the potential adverse effects an unresolved issue could have on their livelihoods and assured stakeholders of its dedication to collaborating with the Minister and the NCA to address the matter.
The company reiterated its commitment to keeping DStv subscription fees as affordable as possible. It emphasized its efforts to maintain customer choice and service quality despite operating in a challenging economic environment. MultiChoice remains dedicated to constructive dialogue with the Minister and adhering to all relevant laws and regulations in Ghana, hoping that the authorities will reciprocate.
