Accra: MTN Ghana has reaffirmed its long-standing commitment to the Ada Asafotufiami Festival with a donation to the Ada Traditional Council in support of the celebration of this year's festival. The donation, presented at a short ceremony in Big Ada, includes a cheque of GHS30,000, MTN airtime worth GHS2,000, and a hamper of assorted drinks.
According to Ghana News Agency, Mr. Francis Gyan, the Greater Accra Regional Sales Manager of MTN Ghana, who led the delegation, said the gesture forms part of the company's broader commitment to cultural preservation and community development. He noted that MTN Ghana has supported the Asafotufiami Festival for the past 18 years, recognising it as a powerful symbol of valour, unity, and heritage.
Mr. Gyan stated, "As you celebrate the 88th edition of this great festival, we join you in honouring a legacy that embraces both the old and the new, uniting generations under the banner of art and heritage." He emphasised the importance of traditional festivals in sustaining Ghana's cultural identity while promoting tourism and stimulating local economic activity. He noted that they hope to help sustain these invaluable traditions while also stimulating economic activity in the regions they serve through their presentation.
Mr. Gyan also announced that MTN would set up customer experience centres at vantage points in the Ada area to offer personalised services during the festival. The company will also engage the community on mobile money (MoMo) fraud awareness and digital literacy, including the use of the MyMTN app.
Nene Agudey Obitchere III, the Manklalo of the Ada Traditional Area and Chairman of the Asafotufiami Planning Committee, received the items on behalf of the Paramount Chief, Djetse Abram Kabu Akuaku III, and expressed gratitude to MTN for its consistent support. He appealed to the company to consider taking up the lead sponsor role of the festival in future editions, as it had done in the past.
