Accra: Mrs Maame Efua Houadjeto, the Chief Executive Officer of the Ghana Tourism Authority (GTA), has urged industry stakeholders to collaborate with the GTA to foster sustainability in the tourism and hospitality sector. Ghana's tourism industry is at a pivotal point where sustainability can drive long-term economic growth, environmental resilience, and international competitiveness, according to Mrs Houadjeto.
According to Ghana News Agency, Mrs Houadjeto highlighted the importance of the Sustainable Ghana Tourism Initiative (SGTI), which aligns with the Government of Ghana's Green Transition Agenda. This initiative aims to integrate renewable energy solutions into the tourism sector, making operations more efficient and cost-effective, especially for hotels and restaurants. Speaking at a stakeholder engagement in Accra, she emphasized that renewable energy adoption would ease operations for industry players.
The meeting marked Mrs Houadjeto's first interaction with the tourism trade association since her appointment. It aimed to familiarize her with their activities and share her vision for sector growth. Representatives from over 20 trade associations under the Ghana Tourism Federation (GHATOF) attended, including the Tour Operators Union of Ghana, Car Rentals Association of Ghana, Chefs Association of Ghana, and others.
Mrs Houadjeto expressed enthusiasm about the positive-minded professionals within the sector and assured them of her commitment to enhancing tourism. She acknowledged past improvements but emphasized the need for continued efforts. Events in the sector will be driven by the 'Black Star Experience,' focusing on eco-tourism.
Prof. Kobby Mensah, the newly appointed CEO of the Ghana Tourism Development Company (GTDC), stressed the importance of a strong promotional campaign to position Ghana as the 'Centre of the World.' Leveraging Ghana's geographic location, he advocated for branding initiatives to attract global tourists. Prof. Mensah pledged the GTDC's commitment to working with the GTA and the private sector to advance these initiatives.
The meeting also addressed various industry concerns, with participants emphasizing the need for ongoing public-private engagement through the Public-Private Partnership Forum (PPPF) initiative. Trade association representatives congratulated Mrs Houadjeto on her appointment and pledged their support for her tenure.
