Accra: The Institute of Public Relations (IPR) Ghana has launched a comprehensive mentorship programme aimed at significantly enhancing the skills and ethical standards within the public relations profession. Mrs. Esther Cobbah, President of IPR, emphasized the pivotal role the initiative would play in bridging the gap between experienced professionals and emerging talents.
According to Ghana News Agency, the mentorship programme was introduced at the 'Legends Night' event to honour seasoned Public Relations Practitioner, Professor Kojo Yankah, who is the current Board Chairperson of Media General. He was recognized for his contributions to the public relations industry in Ghana.
Mrs. Cobbah highlighted that the mentorship programme would operate on multiple levels, including general mentorship through informal interactions, structured group mentorship sessions with senior members, and personalized one-on-one pairings. She noted, 'This multi-faceted approach is designed to provide mentees with varied avenues for learning and guidance.'
Mrs. Cobbah stressed the ethical responsibilities of PR practitioners, noting that their work could have significant consequences if not guided by a strong moral compass. She called on experienced professionals to volunteer their time and skills to nurture the next generation, while also urging young professionals to engage actively and receive feedback constructively.
Mrs. Cobbah announced that Ghana would host the International Public Relations Association (IPRA) Global Golden Awards Gala on October 3, 2025. The gala will be preceded by a knowledge-sharing conference under the auspices of the President of the Republic of Ghana, John Dramani Mahama.
She reiterated the ongoing efforts to pass the IPR bill, which she stated would ensure that only qualified professionals practice public relations in the country, necessitating continuous professional development (CPD) for members.
