Accra: As the month of March unfolds, Ghanaians across the globe are looking forward to the celebration of Heritage Month; a time to honour the rich culture, history, and pride that define the heart of Ghana. March holds special significance in Ghana's history as it marks both the declaration of independence and the foundation of Pan-Africanism. It provides an opportunity to reflect on the history, celebrate the cultural diversity, and assess the present to preserve the collective culture for future generations.
According to Ghana News Agency, the Heritage Month, sometimes referred to as the Ghana Month, is filled with tours, events, and activities, highlighting Ghana's rich heritage. Amidst the celebrations, one voice stands out, passionately advocating for the revival and preservation of Ghana's heritage. Ms. Brandina Djagba, the Wear Ghana Ambassador, has long championed the idea that Ghanaians must take pride in what their nation produces. In an interview, she stated the key to sustaining and elevating the rich culture of Ghana lied in supporting local businesses, artisans, and entrepreneurs, while emphasizing the need for citizens to actively patronize Ghanaian-made products and shift their focus back to local crafts and businesses.
Ms. Djagba, also known as Mama Africa, said the heritage month was an opportunity to champion the 'Feel Ghana, Eat Ghana, Wear Ghana and See Ghana campaign.' 'We have to support local artisans, whether it is a handmade Kente cloth, carved wooden sculptures, or local pottery, emphasizing the value of these products not just in their aesthetic appeal, but in their deep cultural significance.' She urged Ghanaians to reconnect with their local cuisine and support local farmers and food producers, highlighting the quality and diversity of traditional dishes.
On the fashion front, Ms. Djagba appealed to Ghanaians to wear locally made clothing, accentuating the rise of Ghanaian designers who have gained international attention. She emphasized that by investing in Ghanaian-made clothing, Ghanaians could fuel an industry that celebrates their identity while also encouraging economic growth.
Ms. Djagba further highlighted the importance of domestic tourism, encouraging Ghanaians to explore the wonders of their own land, from the majestic Kakum National Park to the historical Elmina Castle. She noted that the 'Black Star Experience,' a government's flagship programme, aims to establish Ghana as the gateway to Africa for the global diaspora, featuring thoughtfully curated cultural, historical, and creative arts experiences.
The 'Feel, Eat, Wear, and See Ghana' initiative, when combined with the domestic tourism campaign and the 'Black Star Experience,' creates a multi-faceted approach to national pride and economic empowerment. Ms. Djagba called for a collective effort to not only celebrate Ghanaian heritage during Heritage Month but to make it a lifestyle year-round. 'The Heritage Month is about living that heritage every day. Whether you are wearing a beautifully crafted Kente, enjoying the flavours of our traditional dishes, or visiting a historic site. It is time to embrace Ghana in all its forms.'
