Accra: The Ghana Tourism Authority (GTA) and the Ministry of Tourism, Culture, and Creative Arts have officially inaugurated this year's National Heritage Month, encouraging Ghanaians to honor the legacy of their past. Mrs. Marilyn Maame Efua Houadjeto, Chief Executive Officer of GTA, emphasized the importance of appreciating what has been inherited from the past and what will be passed on to future generations during the launch event.
According to Ghana News Agency, Mrs. Houadjeto highlighted that heritage serves as a foundation for the nation's identity and unity, connecting the past with the present while providing a sense of belonging. She explained that heritage is expressed through clothing, food, music, art, language, as well as the natural world, physical objects, and ideas. She praised Ghana's forebears for their contributions to preserving the nation's history and their resilience in facing contemporary challenges.
Mrs. Houadjeto further explained that the celebration of National Heritage Month symbolizes the importance of valuing the diversity of cultures, customs, and traditions, as Ghanaians reclaim their pride and dignity. This year's festivities coincide with Ghana's Independence Day, aiming to honor the country's unique history, heritage, and culture. She also highlighted the Authority's ongoing domestic tourism campaign, 'See, Eat, Wear, and Feel Ghana,' which encourages citizens to explore the nation's cultural and natural attractions.
The Heritage Month aligns with the government's flagship program, 'The Black Star Experience,' which aims to position Ghana as the gateway to Africa for the global diaspora. This initiative offers curated cultural, historical, and creative arts experiences. Mrs. Houadjeto urged tourism stakeholders to promote Ghanaian cuisine, beverages, historical and cultural tours, local music, and fashion during the month. She also encouraged the media to highlight Ghana's heritage and called on Ghanaians to embrace Heritage Month, ensuring its continuity as it represents the nation's soul and spirit.
Mr. Rex Owusu Marfo, Presidential Staffer for the 'Black Star Experience,' emphasized that this year's Heritage Month is not only a celebration of the past but also a call to action for the present and future. He stressed the importance of preserving, promoting, and passing on Ghana's heritage to future generations. Mr. Marfo extended an invitation to international friends and partners to explore the 'Black Star Experience' and the beauty of Ghana's heritage.
Mr. Kofi Okyere Darko, Director of Diaspora Affairs at the Presidency, also highlighted the significance of celebrating Ghana's culture throughout the year, not just during the festive season. He mentioned that the 'Black Star Experience' aims to provide a year-round experience in Ghana, welcoming visitors from around the world.
As part of this year's Heritage Month, Mr. Darko announced that Ghana's diplomatic missions abroad would wear Made-in-Ghana attire throughout March. He also urged Ghanaian families in the diaspora to educate their children about their homeland and called on media houses to dedicate significant airtime to Ghanaian music during the month.
The month-long celebration will feature a range of activities, including the Ghana Music Month from March 1 to 31 at the Musicians Union of Ghana and the Heritage Caravan from March 2 to 9, touring 14 regions of Ghana. Other events include the Made in Ghana Rave on March 6, the Akwaaba Festival from March 6 to 8, and the Taste 68 @ 68 Food Fair on March 14. Additional events will take place throughout the month, showcasing Ghana's rich cultural heritage.
