Accra: The Ghana Tourism Authority has launched the 2024 Ghana Tourism Report with the sector maintaining a strong upward trajectory in 2024 despite global and regional economic pressures. Mrs. Maame Efua Huoadjeto, Chief Executive Officer of GTA, stated that the country recorded a significant increase in international arrivals, notable growth in domestic tourism, and diversification of product offerings.
According to Ghana News Agency, Ghana welcomed 1.288 million international visitors in 2024, marking a 12 percent increase from the previous year. This increase was driven by strong visitor numbers from the United States, Nigeria, and the United Kingdom, with arrivals from Nigeria soaring by 25 percent. The arrivals generated an unprecedented $4.8 billion in revenue, attributed to targeted marketing campaigns, strategic partnerships, and enhanced digital platforms.
Mrs. Huoadjeto emphasized the importance of collaboration with the private sector, investment in training and certification of tourism practitioners, and improvement in regulatory compliance. The report highlighted the industry's progress and reinforced the commitment to building a resilient, inclusive, and competitive tourism sector.
The report outlined the impact of key events such as PANAFEST Emancipation, Kwahu Paragliding Festival, and Dirty December, which contributed to economic activities and employment opportunities. It also stressed promoting sustainable tourism practices to benefit local communities and protect natural and cultural heritage.
Mr. Yussif Jajah, Deputy Minister of Tourism, Culture and Creative Arts, highlighted the significance of data in guiding policy, planning, and investment decisions. The report provided insights into arrivals, revenue, domestic tourism trends, employment generation, and sectoral contributions to GDP.
The report's success was attributed to targeted policies and strategic investments, including the development of tourism infrastructure, marketing of major events, and support for the creative industry. Challenges such as inadequate access to tourism sites and the need for improved customer services were acknowledged.
Looking forward, the ministry plans to focus on implementing the National Tourism Development Plan, expanding public-private partnerships, enhancing data collection, supporting Micro, Small, and Medium Enterprises, and leveraging AI and digital technology.
Stakeholders are urged to commit to building a sustainable, inclusive, and competitive sector, making Ghana the tourism, culture, and creative arts hub of Africa.
