Accra: The Advertising Association of Ghana (AAG) is set to hold its Gong Gong Awards, now rebranded as the Gong Gong Festival of Creativity and Awards, from April 28th to May 3rd, 2025. This event aims to celebrate excellence in the advertising, branding, and creative communication industries.
According to Ghana News Agency, the President of the Advertising Association of Ghana, Andrew Ackah, revealed that the refreshed festival will feature a lineup of activities, including a Brand and Creativity Exhibition at the Accra Mall. This exhibition will offer industry players and consumers an opportunity to experience cutting-edge advertising and branding.
A statement provided to the Ghana News Agency emphasized that this year’s event will be a week-long festival, culminating in the much-anticipated 17th Gong Gong Awards Night on May 3rd. The theme for this year is ‘Disrupt and Inspire: Recognizing Brands and Agencies that Challenge Norms and Redefine Creativity’. The event will celebrate outstanding creativity and innovation in Ghana’s advertising industry.
The festival will also host panel discussions, masterclasses, and networking sessions aimed at fostering collaboration and innovation within the industry. ‘The Gong Gong Awards, which have been a hallmark of Ghana’s advertising industry for nearly three decades, will now include 17 award categories that recognize not only creative agencies but also companies that own award-winning and outstanding brands,’ the statement elaborated.
As Ghana’s premier advertising industry celebration, the festival aims to spotlight groundbreaking ideas, celebrate innovation, and honor the brands and agencies that push the boundaries of creativity. Award categories include Radio Craft Gong Gong, TV Craft Gong Gong, Press Craft Gong Gong, Out of Home Gong Gong, and Media Craft Gong Gong. Under each category, there will be at least three different awards to be competed for.
The awards will honor the most impactful advertising campaigns and creative works spanning 2023 and 2024, as mentioned in the statement.