Accra: MTN Ghana has reaffirmed its commitment to promoting and supporting women in the entrepreneurial sector for country development. Speaking at the national women's summit and expo on Friday in Accra, Mrs Angela Mensah-Poku, Chief Enterprise Business Officer at MTN Ghana, highlighted the company's dedication to supporting women entrepreneurs, particularly those in the small and medium-sized enterprise (SME) sector.
According to Ghana News Agency, Mrs Mensah-Poku emphasized that economic parity cannot be achieved without empowering women, particularly in Ghana's informal sector, where a significant number of businesses are female-led. To address this, MTN Ghana will soon launch a new digital product specifically designed for women entrepreneurs.
Mrs Mensah-Poku announced, "We'll be launching a new product in the next few weeks that seeks to support women on their digital journey, give them access to markets, give them access to mentorship and capability training, as well as exciting products and services from MTN business." The launch aligns with the upcoming International Women's Day, reinforcing the call to action for gender parity.
She highlighted that limited access to funds remains a significant challenge for women in business, urging support from government, private companies, and institutions for women with entrepreneurial skills. Many women-led SMEs struggle to secure funding due to the informal nature of their businesses and lack of necessary financial documentation.
MTN Ghana is collaborating with banks, SME Ghana, and Nova to provide training in areas such as bookkeeping, marketing, and tax compliance. Additionally, the company is exploring innovative financial solutions that leverage mobile money transactions as an alternative credit assessment tool.
MTN Ghana's strategy involves working with banks, insurance companies, and the MTN Foundation to offer comprehensive support to women-led SMEs. The company believes that by equipping women with the right resources, the benefits will extend to entire communities, fostering national economic growth.
