Tamale: MTN Ghana, in partnership with the Small and Medium Enterprises Ghana Association (SMEGA) and Sanlam Allianz, has organized a capacity-building workshop under its SME Accelerate Programme to empower Small and Medium-Sized Enterprises (SMEs) with essential business skills.
According to Ghana News Agency, the workshop, dubbed the 'SME Business Clinic', was themed 'Setting Up Your Business for Growth' and brought together about 200 participants, including startup founders and SME operators. The training focused on equipping business owners with practical knowledge in financial literacy, digital innovation, and business management, covering key areas such as business planning, digital marketing, financial management, product development, and access to funding opportunities.
Mr. Eric Antwi, Regional Sales Manager at MTN Business, stated that the initiative was part of a nationwide campaign to support Ghana's SME sector, which he described as the backbone of the country's economy. He emphasized that the training addressed real-world challenges such as financial record-keeping, accounting, and cash flow management. Furthermore, the programme encouraged SMEs to embrace digital tools to improve visibility, attract customers, and increase profitability, highlighting the importance of sustainability and innovation.
Mr. Kwesi Ofori Jnr, a member of SMEGA's SME Africa Growth Team, urged participants to adopt innovative and practical strategies aligned with long-term business goals in the face of increasing competition. Participants described the training as impactful. Madam Cynthia Kuyoli, CEO of Limdig Enterprise, noted that the training exposed her to the power of digital tools in reaching more customers and enhancing business visibility.
Madam Mohammed Rafi, another participant, expressed that she had never considered having a website for her business, as she believed her customer base was limited to her neighbourhood. She remarked that the training changed her perspective on the importance of digital presence.
The Tamale edition of the SME Business Clinic is part of a nationwide initiative led by MTN Ghana and SMEGA, with support from other partners, to promote entrepreneurship, innovation, and the long-term growth of Ghana's SME sector.
