Tema: Many local business owners in Tema are excited about their revenue boost as they cash in on the sale of Valentine's Day celebration items with special offers to customers.
According to Ghana News Agency, some of the business owners mentioned that in the month of love, especially on Valentine's Day, their businesses were opened to opportunities for more sales, job opportunities, and new customer exposure.
Miss Elizabeth Quansah, a boutique owner, told the agency that during this period, she prepares special stock for sales to meet the taste of her clients. She noted that the Valentine season sees a surge in the demand for dresses, shoes, bags, and gowns. "People come in for dresses and bags, especially in the color red, so they can go on dates wearing them," she stated. However, she also pointed out challenges such as late deliveries to clients by riders and stock shortages, particularly in red-colored clothes and accessories.
Mr. Jefferson Adjei, a graphic designer, shared that when Valentine's Day approaches, most local businesses reach out to him for fliers, love cards, and love stickers. He offers special discounts of up to 50 percent for any of his services, and despite the discounts, he sees a significant increase in revenue due to the high volume of orders compared to ordinary days.
Ms. Elegance Acheampong, a salon owner, mentioned that she offers services such as pedicure, manicure, makeup, and braids, with specially created packages for the Valentine's Day celebration. Her packages have led to her being fully booked for the past few weekends, allowing her to earn more than she would on normal occasions.
