Accra: MTN Ghana, through its Y'ello Care programme, has made a significant push to bridge the gap between traditional vocational training and emerging technologies, with a renewed focus on Technical and Vocational Education and Training (TVET) institutions.
According to Ghana News Agency, speaking during a volunteer activity at Opportunity Industrialization Technical Institute (OITI), Mr. Ebenezer Terkpeh, Education Portfolio Adviser at MTN Ghana, highlighted the company's commitment to not only providing material support, such as school uniforms, but also introducing students to the transformative potential of digital technology.
"Our employee volunteers are here to sew and distribute 500 school uniforms to deprived schools, 300 from the Central Region and 200 from our Kumasi team. But beyond that, we're embedding technology into the skills training of students in areas like fashion, auto-mechanics, and catering," Mr. Terkpeh explained.
During the event, volunteers engaged directly with students, discussing modern innovations like Artificial Intelligence (AI), the Internet of Things (IoT), and mobile-based applications that can enhance their trades. He said the initiative aimed to inspire young learners to see beyond traditional skill sets and prepare for the digital economy.
"We don't just want to give. We want to get involved, from stitching buttons to ironing, our staff are right there in the process, ensuring the uniforms produced meet high-quality standards. It's also a lesson to students on the importance of quality finishing, especially in sectors like fashion where precision matters," Mr. Terkpeh said.
The activity forms part of MTN's broader Y'ello Care campaign, which focuses on three key pillars: Digi-Connect, Agri-Connect, and Artisan Empowerment. He said under Digi-Connect, MTN is training youth in digital skills such as mobile phone repairs, content creation, and social media marketing. The initiative also includes digital literacy outreach in underserved communities, where residents are introduced to essential mobile apps.
"This year's Y'ello Care isn't just about giving back but it's about equipping the next generation with the tools to thrive," Mr. Terkpeh emphasized.
