Accra: Mr Aaron Beteryel, the grand prize winner of the 2025 'Cowbell Coffee-with you every moment' promotion, has been awarded a brand-new Suzuki Jimny vehicle as the grand prize winner in the promotion. The 23-year-old graduate of the Simon Diedong Dombo University of Business and Integrated Development Studies (SDD-UBIDS), a native of the Upper West Region, expressed his surprise and excitement over winning the vehicle, describing it as an unexpected life-changing event.
According to Ghana News Agency, Mr Beteryel shared his journey to winning the grand prize during a media interview in Wa. He recounted how he became interested in the promotion after seeing an advertisement on television. Motivated to try his luck, he purchased 20 sachets of Cowbell Coffee and entered the draw. Initially, he was unaware of his victory until he received a message about winning some Cowbell products and later a call from Cowbell's head office confirming his win of the Suzuki Jimny.
Mr Beteryel expressed his gratitude to Promasidor Ghana Limited, the producers of Cowbell products, for the significant reward. He pledged his continued loyalty to the brand, acknowledging the impact the prize has had on his life.
Mr Isaiah Daluo Sankye, the Territorial Sales Representative for Wa, highlighted that the promotion aimed to reward loyal consumers. He appreciated their support, noting that the 'Cowbell Coffee-With you every moment' promotion, which ran from July to September 2025, received over 952,000 entries nationwide. More than 20,000 prizes were distributed across four draws, including all-expense-paid trips, cash prizes, and various electronic gadgets.
Mr Sankye commended consumers for choosing Cowbell Coffee as their preferred coffee brand in Ghana, mentioning its 82 percent market share. He assured that the company would continue to engage in such promotions to give back to society.
