Tourism to Energize the Zambian Economy Boosting Growth and Livelihoods

[World Bank]Lusaka -The Minister of Tourism and Arts, Ms. Sylvia Masebo today launched the new World Bank Tourism in Africa Report, “Harnessing Tourism for Growth and Improved Livelihoods” at a colorful ceremony. The report provides strategies for Sub-Saharan African (SSA) countries to maximize the economic power of the tourism industry to increase growth and improve livelihoods through public and private sector efforts.