Mushala Guides Media to Growth

GOVERNMENT has challenged public media houses to accelerate efforts of generating additional revenue through aertising and direct marketing.

Information and Broadcasting Services Permanent Secretary Bert Mushala said the public media should take aantage of events like Zambia’s Golden Jubilee celebrations to generate income that will sustain their operations.

Mr Mushala said this in Ndola yesterday when he toured the Times Printpak Zambia Limited Head Office.

Times Printpak is the publisher of the Times of Zambia and the weekly Sunday Times of Zambia.

Mr Mushala said the mood was ripe ahead of the Golden Jubilee celebrations and Government had established a publicity committee for the same, which is expected to start meeting next week.

“The media should explore opportunities of generating income through aertising and marketing events such as those to do with Zambia’s Golden Jubilee celebrations this year,” Mr Mushala said.

The permanent secretary later addressed staff at the institution and assured them that Government had committed itself to improving the welfare of public media organisations, which were encumbered with huge debts.

Mr Mushala said the Government was fully aware of challenges the firm is facing because management gave regular updates.

Times Printpak Managing Director Godfrey Malama said the company had developed a new innovation of marketing its main products online.

Mr Malama said readers could now access the Times of Zambia and Sunday Times of Zambia online by subscribing for the e-Times electronic version.

He explained that this is presented in Portable Document Format (PDF), a full newspaper publication different from the website which gives a synopsis.

Mr Malama said the e-Times can be accessed through mobile phones, laptops and Ipads and tablets by readers abroad and those in outlaying areas of the country where the hard copy is not distributed.

Ministry of Information Director of Press and Media Development Isaac Chipampe said journalists should take part in the formulation of the new media policy.

He said journalists in all media institutions would be given questionnaires which they would be required to complete in what they feel should be in the new Media Policy. (See picture on Page 3)

Source : The Times of Zambia

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